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IsothymiaConsulting · Public affairs & AI
FR

France · Maroc · Tunisie

Public-privatedialogue.

Advisory work on regulatory strategy, institutional relations and strategic communications across France, Morocco and Tunisia.

At Isothymia, we develop influence and regulatory positioning strategies for organisations navigating complex political environments, between Paris, Rabat and Tunis.

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01Practices

Two practices, one craft: bringing the public and private sectors into dialogue, in the public interest.

Isothymia Conseil, founded by Selim Lioui in Rabat in 2025, advises public and private decision-makers on regulatory, strategic and transformation matters. Drawing on nearly eight years of French experience in public affairs, strategic communications and executive advisory work, Isothymia works in particular with highly regulated sectors, on both the northern and southern shores of the Mediterranean.

In 2026, Isothymia broadened its expertise with an AI & Governance practice, led by Sami Mhidia, supporting organisations through the transformations brought about by artificial intelligence and data.

Public affairs

Four fields of work, one cycle of influence strategy

  1. Regulatory strategy

    Reading and anticipating the legislative and regulatory environment. Identifying risks and opportunities within reform cycles. Positioning private actors in public consultations and legislative procedures. Advice on trade-offs between compliance and commercial strategy.

  2. Institutional relations

    Building and maintaining relations with public authorities, regulators and institutional stakeholders. Preparing and supporting engagement with government counterparts. Representation in consultative bodies, trade associations and working groups.

  3. Strategic communications and advocacy

    Designing communications strategies aimed at public decision-makers. Drafting position papers, briefing notes, argumentation and advocacy materials. Support for institutional public speaking.

  4. Market entry and development in Morocco

    Supporting French and European organisations in understanding the Moroccan institutional environment. Mapping key actors, identifying the right counterparts, structuring relationships with public administrations. Advice on sectors with high regulatory stakes.

The Public affairs practice in detail →

AI & Governance

AI within an institutional framework

  1. Deployment sovereignty

    Architecture and hosting choices consistent with sovereignty requirements: data localisation, control over technical dependencies, reversibility of contracts. Regulatory constraints are addressed at the design stage, not discovered at acceptance testing.

  2. Traceability at source

    Every answer a system produces is tied back to the documents it rests on. Traceability is not an audit log bolted on afterwards: it determines whether a system is usable in an administrative setting, where every decision must be justifiable.

  3. Nuanced control statuses

    A case file is not simply compliant or non-compliant: it is incomplete, awaiting an opinion, disputed. The systems we design make these states explicit rather than forcing a binary decision the case officer will then have to undo.

  4. Human validation

    Automation prepares the decision, it does not take it. Validation paths, escalation thresholds and lines of responsibility are defined with the operational teams before any development begins.

  5. French / Arabic bilingualism

    Processing of administrative corpora in French and Arabic, scanned documents included. Bilingualism is not a convenience: it determines whether a tool is genuinely usable within the Moroccan administration.

The AI & Governance practice in detail →

02Sectors

  • Sector regulation
  • Economic attractiveness and investment
  • Climate transition and sustainable development
  • Biotechnology and health industries
  • Digital economy and platforms
03Areas served

Two shores, one institutional depth

Our work is centred on France and Morocco, two markets we know in depth institutionally and in regulatory terms.

In France

In-depth knowledge of the Paris institutional landscape, central administrations, local authorities and regulatory bodies. Experience of legislative processes.

In Morocco

An institutional network and command of the Moroccan regulatory environment.

In Tunisia

Public affairs and advocacy for NGOs, thought leadership, and introductions to institutional counterparts.

Mediterranean

Beyond that, engagements with a European, African or Mediterranean dimension, in partnership with specialised international organisations.

PARISRABATTUNIS

First conversation

A regulatory file, an institutional relationship, a market entry project?

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